Brief
âthe Echo Chamberâ
Storytelling
Spatial design
Script writing
summary
Immersive Video
Empathy training
Editing
Approach
The project entitled âThe Echo Chamberâ is a 17 minute Virtual reality film. Created for the purposes of gaining empathy for audiences about to take part in reality TV shows. Commissioned by ITV, we relied 360 video, Spatial audio, spatial design, motion graphics and sound design to communicate the ârise and fallâ of our character.
Alexis is 19 and has signed up to be on a new reality TV show, we join her story before her online audition, Meeting her parents and best friend, Beth. Alexis gets onto the show and the first half the story follows her excitement and relationships with family. Upon returning from filming, Alexis learns that she has had some negative publicity on social media and the second half follows her spiral as she and her family struggle to come to terms with the things be said. Everything spirals on social media when speaking into the echo chamber.
The film features a bespoke score that turns from major to minor in key to help produce the emotions in the viewer. There is also the use of of heartbeats and a shepherds loop to evoke an emotional reaction. We wanted to immerse the user in the mind of this character, hearing her internal dialogue as well as her communications with others .
360 video was chosen for this project to isolate and immerse the audience in her story, to evoke a response and gain empathy.
Often referred to as the âempathy Machineâ, Virtual reality gives us the ability to immerse users in a story, helps them to walk a mile in their shoes and create behavioral change in the audience
You cant empathise with an audience without good storytelling. It was important to us and the client that the content was relevant and the delivery was heart felt.
shooting spatial formats has its challenges and it was important to create content that was of a standard worthy of a production house like ITV but in 360 degrees
We approached Think Orchard to help work on an immersive experience that would bridge the gap between the work we do and how the impact can make you feel. We needed our audience to experience what it might be like in the shoes of someone we work with. Dai and his team really enabled us to get the most out of this project and brought their talent to take the end product beyond what we thought we would achieve. I can't wait to hear the conversation is starts....
Testimonial
Alison Hodgets - production safety manager
The video was delivered in 6k stereoscopic 360 video on META (oculus) headsets for distribution to internal teams and potential relevant audiences.