Brief

“we    fire     immagination”

Motion  Branding

Filming

Innovation

summary

Strategy

Art Direction

Editing

Approach

The project required consultancy across 4 areas.

Technical Aspect - What the screens were, how they worked and what the technical specs for the delivery display would be.

Motion branding – Developing concepts and movement styles that would complement the new installations and incorporate the current and newly-developed branding for the spaces and offerings.

Filming style – How it would look, pace of movement, subject, colour grading and cinematography.

Delivery formats – Working with the existing systems and new technology on creating template delivery formats for the WMC to take ownership going forward.

But for the delivery of content we needed to focus on three areas. Framing and focus, Colour and textures, Language and pace.

Due to the size of the screens we had to consider the framing of the content being shot. using wide angle and tilt shift lenses to allow the image to be interesting and beautiful from any angle.

Working with the brand, the people, and the building we had to consider the visual translation of the buildings personality to large formats and transparent screens.

As well as visual translation, the content needed to be designed with a multilingual approach and with text spanning a 16 metre and 32 metre screen, pacing was very important for legibility.

Dai Butcher is incredibly knowledgeable, strategic, creative and thorough. Simon Goss is easy to work with, technically and creatively very talented and understands large arts organisations. I've really enjoyed working with the both and have a positive chemistry with them.

Testimonial

bETH meADE - hEAD OF AUDEINCES AND BRAND

We delivered content for 9 sub brands, coverings all areas of the WMC offering We also provided motion design templates, production files and training to allow the team to continue delivering content independently.